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What Does Your Telephone Say About You?
By: BIG Mike McDaniel
What Does Your Telephone Say About You When You Are Away?
Your Small Business Image can be Shattered by Your Phone
by BIG Mike McDaniel
Business to Business relationships come to expect a certain level of professionalism, from the first telephone call to the final delivery.
Your business can be on the Really Big 500 list, employ only a handful of people, or be a business of one but what is said by that business to other business customers will reflect the personality of that business. It can be a PR boost or a PR blowout. Have you called the telephone company or your long distance provider lately? Chances are you will get a machine telling you to” listen closely because the menus have changed” (as if they know you called last year). When you do listen closely, chances are there is not a choice on the menu that sounds like the reason you called. Worse, you could choose a selection and be directed to an area that does not answer with no way to get back to real people. What does that say about the company? Terrible impression. Only the company’s bean counters will argue that all that “select and press” boogie-woogie is good for the company.
Word of mouth is faster and cheaper than any other form of advertising, and very widespread. Have you talked with anyone that thinks voice mail menus are nifty?
Same if you have to call an insurance company, or credit card company. Now, it seems, more and more calls are greeted with the “all our agents are busy, please hold” message. Can you imagine how that one got started? “Look, Herb, if we put the main line on voice mail, we can trim our customer support staff in half, just have the machine say ‘everyone is busy helping other custome....[MORE]
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